Imagination Games, a subsidiary of Imagination Entertainment Limited Ltd, was established in 1996 with the launch of Battle of the Sexes™ a cross platform media strategy was developed across TV, Radio, Game, Mobile, consumer product licensing and the internet which was Australia’s #1 website from 1997 to 1999.

Imagination patented and took interactive TV to the world in a box for $20 – The DVD game (iDVD). This software revolutionized the traditional games business globally with over $500M in sales.

In 2010 Spin Master Ltd acquired a portfolio of Imagination Games titles, known including; Quelf, Quelf Jr., Fact or Crap, Urban Myth, Would You Rather?, Beat the Parents and Battle of the Sexes, the acquisition helped to build a solid roster for the company.

Today Imagination is an entrepreneurial global games and entertainment company with offices and distribution in United States, United Kingdom and Australia. We are proven innovators and brand builders with over 25 years of experience in entertainment across all media platforms with distribution into 85,000 retail stores worldwide.

Imagination continues to acquire, innovate, design, develop and produce games & entertainment brands, delivering a compelling social interactive experience.



+1 310 948 5861
Suite 1501
6255 W Sunset Blvd
Los Angeles CA 90028


+44 1270 619 100
Regus House Herons Way
Chester Business Park
Chester, Cheshire, CH4 9QR


PO Box 2596
Kent Town DC
South Australia 5071